Coach Alison Freeman

I believe in coaching the athlete as a whole person: someone who brings a unique background and experience in sport to their journey in triathlon, someone whose life involves triathlon but isn’t only triathlon, and someone who wants to understand the why behind the how.

I work with athletes from first-timers to experienced, middle-of-the-pack racers, including those stepping up to long-course distances. My approach to training is methodical: I start with where you are, then build a plan that connects it to where you want to go. Progressions are intentional, so speed, strength, and endurance develop one step at a time. When you know all you have to do is put one foot in front of the other and trust the plan, training becomes a grounding force in your life.

I care just as much about the context around the training. My athletes have jobs, families, and full calendars, and I’d rather weave triathlon into that life than ask you to rearrange it. I do a lot of listening up front so I can turn your concerns into next steps. I celebrate the big wins and the small ones, I’ll help you keep it fun, and I’ll hold you accountable when it’s time to stop f&cking around.

Education is a big part of how I coach. I want you to understand why you’re doing each workout and how to execute it to maximize its benefit across both skill and execution development, so you reach the start line prepared and knowing you have every tool to succeed. That’s the idea behind my book,  Unlocking Triathlon: Training Plans and Coaching Support for a Confident Race Day (available on Amazon), and my writing for Triathlete Magazine.

I know the other side of the start line too: 6 Ironman finishes, 15 half-distance finishes, and 5 qualifications for USAT Age Group Nationals. Races are my milestones, but the daily pattern of training is my true north. Triathlon is the piece of my life that is unapologetically my own, and I want it to be that for you too.