Coach Shana Frederickson

Triathlon is a journey filled with adventure, whether it’s completing your first race, making the move to longer events, or continuing to race with new goals in mind. I understand that the formula for success along that journey is just as complex and unique as you are. And while the most obvious reward is personal achievement, sharing your experiences with a like-minded community is rewarding as well.

Athletes that work best with me have a learning mindset and are willing to show up and be active participants in their journey. Being invested isn’t just about following a plan. It’s also about communicating and working together to create a platform that supports your goals. When that platform aligns with your unique way of engaging with the sport and your individual context, then your goals – and dreams – become within reach.

As an athlete, I’ve been involved in the Triathlon Community for 20+ years. I have completed a LOT of Sprint and Olympic triathlons, 4 Ironman 70.3 races (including the Ironman 70.3 World Championship), and 1 full Ironman-distance race – so far. I thrive under the challenge of working towards a meaningful goal, especially “what if” or “why not” goals that challenge my previously held assumptions about myself and my abilities. Too much structure can make you feel trapped. Too much discipline can blow flow. But by balancing just the right amount of determination and adventure I have created experiences that keep me coming back for more.

For me triathlon is more than a sport, it is a community of enthusiasts all doing what we love. Coaching allows me to give back to that community and to partner with athletes of all ages on their journey to cross those finish lines!