The Upgrade You’re Ignoring Is Faster Than Your Next Bike

You know what’s faster than a new aero frame? Tires. A bike fit. Two things that cost a fraction of the price and return more speed per dollar than anything else you can put on your bike.

I know. It’s not as satisfying as a new build. But the data doesn’t care about satisfying.

Here’s the thing about drag: above 18 mph, roughly 90% of the resistance you’re fighting is aerodynamic. And of that, 75% is coming from you — your body position, your shape on the bike. The frame? About 9%. You are spending thousands of dollars to solve 9% of the problem while ignoring the part you could actually fix for a few hundred bucks.

The ROI ranking on cycling upgrades tells the story:

UpgradeROI Score
🥇 Tires92/100
Position / Bike Fit85/100
Wheels78/100
Drivetrain70/100
Aero Helmet55/100
❌ Aero Frame35/100

The thing most athletes buy first returns the least speed per dollar of any upgrade on the list.

And if we’re talking tires, we need to talk size and pressure — because getting those wrong cancels out the upgrade entirely. The old instinct to run tires as hard as possible is outdated. Overinflated tires on real-world roads create vibration and micro-bouncing that actually slows you down. A tire that can conform slightly to the surface rolls faster than one that’s fighting it. For most riders on most roads, 28–30mm tires at a pressure dialed to your body weight and the road surface will outperform a narrow, rock-hard setup every time. This is not a minor detail — it’s the difference between buying a fast tire and actually riding one.

Fast tires at the right size and pressure are cheap. A bike fit is a one-time investment that pays out every single ride. Neither of them looks impressive in a transition photo. Both of them will move you faster than a $6,000–10,000 frameset on a body that still hasn’t found its aero position.

Buy the tires. Dial the pressure. Get the fit. Then, if you still want the frame — go for it. Just know what you’re actually buying.

Julie Dunkle

CO-FOUNDER, COACH, CHIEF MARKETING MAESTRO / Julie is the badass; the ultimate leader. Her self-belief is contagious. You’ll want to rally behind her, and you’ll feel her rally behind you.

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